Hereroa aspera produces fragrant yellow flowers spreading their narrow petals growing in several whorls. The petals often have a reddish colour upon their outer surfaces and near the tips, here seen only on the very tip margins of some petals in the outer whorl.
The common name of clock plant for several Hereroa genus members is sometimes used, referring to their late afternoon opening when other mesembs are already closing for the day.
There are five somewhat unequal sepals around the base of the petals and five thread-like stigmas among the stamens and longer than them. Flower diameter is about 3 cm.
Flowering happens in spring and summer, probably more in summer.
The flowers are pollinated by moths or mainly by them, given their late in the day opening and fragrance (Vlok and Schutte-Vlok, 2015; Smith, et al, 1998; iNaturalist).