Ebracteola fulleri is a small, branched perennial mesemb. It has a thick, woody rootstock, a substantial taproot. The leaves are smooth and cylindrical, blue-grey in colour, with pointed tips. They show an uneven translucence in bright light.
The Ebracteola generic name indicates the absence of bracts on the flower stalks. There are bracts, however, albeit small ones.
The Ebracteola genus comprises only four species, all occurring in the North West and Northern Cape provinces of South Africa and in Namibia. They all have bicoloured purple and white flowers
E. fulleri grows in the Northern Cape, in the Bushmanland between Steinkopf and Pofadder, probably also in Namibia close to the Gariep. It is not considered to be threatened in its habitat early in the twenty first century (Smith, et al, 1998; http://redlist.sanbi.org).