Cineraria lobata is a nearly hairless to somewhat cobwebby perennial that sprawls and reaches heights from 40 cm to 60 cm.
The flowerheads grow in loose clusters at stem-tips. One row of narrow, green bracts that cohere along their margins forms each cup-shaped involucre. Five to seven oblong, round-tipped yellow, female ray florets spread around a yellow disc comprising numerous bisexual, five-lobed florets. The ray florets are about 5 mm long, spaced irregularly around the disc. Flowering happens from late winter to spring but this varies across the wide range of the species distribution.
The distribution of this South African endemic is in the Western Cape, the Eastern Cape and a discrete population that occurs in Limpopo. The photo was taken in the Salmonsdam Nature Reserve.
The habitat is fynbos that is sometimes grassy, arid or rocky, also thicket and bushveld. The species is not considered threatened in habitat early in the twenty first century (Vlok and Schutte-Vlok 2015; Shearing and Van Heerden, 2008; Manning, 2007; Gledhill, 1981; iNaturalist; http://redlist.sanbi.org).