Erica bruniades snowing when the sun shines

The striking feature of the rounded to erect Erica bruniades shrublet in full bloom is not the corollas of its flowers. The white to pinkish silky or woolly hairs on the sepals render the bush noticeably snowy from a distance. That's why it is called the kapokkie! The lance-shaped sepals are almost as long as the petals (Manning and Helme, 2024; Baker and Oliver, 1967; iNaturalist).