Brunia paleacea is a shrub reaching 80 cm to 1 m in height in the fynbos. The branches are sparsely hairy. The leaves are small, narrowly triangular and cling to the stem or bend their tips back to it.
The flowerheads appear in terminal clusters from autumn to spring. They are cream to pinkish red, covered in narrow, scaly, white bracts that protrude above the flowerheads like a small brush.
The plants grow on sandstone slopes in the Western Cape, from the Cederberg to Hangklip and Swellendam, maybe George.
The habitat is montane fynbos on sandstone. The plant is not considered to be threatened in its habitat early in the twenty first century (Bond and Goldblatt, 1984; JSTOR; http://redlist.sanbi.org).