The creamy white to mauve flowers of Lycium hirsutum are tubular, growing solitary from leaf axils. The corolla tube varies in length, sometimes longer than 1,5 cm. The petal lobes are rounded and spreading. The stamens are often not exserted, on this plant they are.
Flowers are mostly seen from mid-autumn through winter. This flower was seen in January. The fruit to follow will be a spherical red berry up to 8 mm in diameter (Coates Palgrave, 2002; Shearing and Van Heerden, 2008; iSpot).