The flowers of Erica glomiflora var. glomiflora grow stalked in small clusters of about three at the tips of short side-branches.
The calyx lives longer than the corolla, starting off pale yellow-green to olive green before the corolla develops and outliving it in pale brown. When the flower is open, the sepals and bracts, positioned near the tip of the pedicel, are flower-coloured or darker and leaf-sized.
Flowering happens all year round, more in winter and spring (Vlok and Schutte-Vlok, 2015; Manning, 2007; Moriarty, 1997; iNaturalist).