The flowerheads of Felicia ovata grow solitary from stem-tips on long glandular-haired peduncles that are up to 6 cm long.
The flowerhead has one row of bright blue to pale purple ray florets around a many-flowered, yellow disc. The tubular disc florets are bisexual, their corollas five-lobed. The involucre has one to three rows of narrow, green glandular-haired bracts. Flowering happens in spring and summer after rain.
The fruit is an elliptic, blackish green cypsela or dry achene covered in short hairs. The pappus comprises one row of bristles. Much seed is set by this plant (Vlok and Schutte-Vlok, 2015; Shearing and Van Heerden, 2008; Bond and Goldblatt, 1984; iNaturalist; http://www.worldfloraonline.org).