Erica ericoides is one of the so-called true heaths (Baker and Oliver), characterised by short corollas with shallow lobe-tips that are not star-like.
A dense flower cluster is nodding at the tip of every short stem on this Table Mountain plant in March. The upper stems bearing the flowers are short side-branchlets and variously curved from being soft.
The stubby leaves are imbricate (overlapping) on the stems (Manning and Helme, 2024; Bond and Goldblatt, 1984; Baker and Oliver, 1967; iNaturalist).