The short-stalked Erica ericoides flowers are close to the upper leaves in a terminal cluster. Clutched by short, very hairy, brown sepals, the cylindrical to slightly urn-shaped corollas in picture appear about hairless. There is a small, abrupt tube constriction at the mouth before the four lobes angle out, shallowly round-tipped. Flower colour is usually white, but may be pink, brown or nearly red.
The thick, black to red-brown, exserted anthers cohere around the still longer white style that ends in a pale brown stigma resembling a cigarette tip. The anthers are halfway to about fully visible in picture, apart from one flower lacking the reproductive parts of both sexes.
In the close-up the stem-tip leaves appear hairier than usual (Bond and Goldblatt, 1984; iNaturalist).