The flowers of Hibiscus aethiopicus var. ovata grow solitary from leaf axils.
Below the corolla there is a green collar or epicalyx consisting of ten to twelve narrow, fringed bracts. The five obovate petals are roughly triangular, spreading from the base to a flat or slightly rounded tip, strongly rounded in the upper angles. The corolla forms a shallow, open bowl, about 5 cm in diameter, its upper margins sagging slightly.
Flower colour may be yellow, pale yellow to creamy or near white, occasionally faintly to reddish pink. Some flowers have dark maroon patches in the centre, on the bases of the five petals.
The flower has the typical Hibiscus central staminal column with many yellow-anthered stamens pointing outwards.
Higher up, at the top of this column, the five red-purplish, globular stigmas where pollen has to reach, are conspicuously presented. The style branches of these stigmas each connects with its own carpel in the flower base. Each carpel contains one locule or chamber where seeds will form.
The seeds have a velvety covering (Vlok and Schutte-Vlok, 2015; Manning, 2009; Van Wyk and Malan, 1997; iNaturalist).